A client freaks out for no apparent reason.

Pink Shoe 6/07/05 8:41am Pacific
Subject: Stationary

Hi Joe! Is the logo etc. black, and the lettering blue, or is everything dark blue?

Client 6/08/05 7:58am Eastern
Subject: Stationary

You are scaring me about your question on a DARK LOGO. If you go back to the letter that i sent you with the $250.00 check, you will see the logo is dark blue including the lettering. Rgds, Joe

Client 6/08/05 8:36am Eastern
Subject: Logo

I am upset that you would ask me which color to have the logo and the lettering. Do you recall receiving a BLUE [company name] logo envelope with a BLUE LOGO [company name] stationary and a check of $250.00 in it? I have never seen a BLACK logo airplane.

Pink Shoe 6/08/05 7:55am Pacific
Subject: Logo

Hey, hey! It’s no big deal! I did not recall. It’s a very simple matter to make everything the same color. =) [Side note: everything was in vector format in Illustrator - Pink Shoes]

Pink Shoes 6/08/05 8:12am Pacific
Subject: Logo

Is this what you had in mind for the stationery?

Client 6/08/05 7:24pm Eastern
Subject: Logo

Yes..... but I think without the line at the bottom it looks better. What do you think?

Pink Shoes 6/08/05 5:46pm Pacific
Subject: Logo

Yes, I do too. Here it is again.

Client 6/09/05 9:23am Eastern
Subject: What is Blue?

So that we get the right blue, I can overnight to be delivered at your home either tomorrow or SAT whichever day you prefer a [company name] envelope and previous letterhead showing the BLUE color that I am talking about. I would also send you a check for the remaining fees. What do you say?

Pink Shoes 6/09/05 8:42am Pacific
Subject: What is Blue?

It would be far simpler and more convenient to you to just take your letterhead sample with you to the printer when you order your printing and select a type of paper. Tell them that you want to use “one spot color” and that you want to match your existing sample. The shade of blue I used in the PDF does not matter. The shade of blue that the printer uses does matter. Does this make sense?

Client 6/09/05 11:53am Eastern
Subject: What is Blue?

Yes, it does make sense.

Pink Shoes 6/09/05 9:07am Pacific
Subject: What is Blue?

Great! One more thing – just in case you weren’t aware. Be sure to bring a digital copy of the PDF when you go to your printer, rather than a print-out. Burn it to CD, or email it to them ahead of time.

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(I should note that this client has been pretty level-headed all the rest of the time and this morning thanked me for my professionalism.)